A Landing page is standalone web page that can help you turn prospects into customers. In general, these types of pages aren’t included in your website’s navigation. Instead, they’re accessible via links from ads, newsletters, link in bio, and so forth.

Your landing page should include the most relevant information about your products, services, blogs, videos, events, updates, and social profiles. For example, you could use your landing page to streamline all your contact information, promote your music by embedding your Spotify songs, or house updates about your services and product.

Marketers often use landing pages to help users “land” on specific web pages linked on an email, social media post, or ad. While they may not be an adequate replacement for a website, landing pages are valuable to reach short-term marketing objectives. For example, you can allow users to order pre-sale items or sign-up for limited edition products with a landing page.

Since most social platforms don’t allow users to put links in their social media posts, the only place where you can put a link is in your social profile’s description area, which is also called the “bio.” When people say “link in bio” they are referring to the clickable link that you can find in the social media profile bio of Instagram, TikTok, or even Twitter. The link usually takes followers to a a website, a specific article, a product page, a landing page, or any other important URL.

On Instagram, you only get one link on your profile page, and it’s important to optimize it. A Parse.ly study found that adding a link in bio to your Instagram profile can drive an additional 10-15 percent Instagram referral traffic to your landing page. Using a link in bio can help you drive more traffic from your social profiles to your most valuable content and grow your audience across your social profiles.

This feature is coming soon. If you already own a domain you can re-direct it to your landing page. Using a masked redirect should do the trick.